Podcast: Meeting client demand for crypto
June 10, 2022
The WealthTech Show welcomes Ben Cruikshank, Head of Flourish
Listening time: 47 minutes
Ben and Ian Horne from CityWire discuss the investor demand for crypto, the challenges advisors have faced in meeting client needs, and why Flourish Crypto1 was created to solve the problem.
"Studies show that over 90% of advisors have recently been asked about crypto.3 Yet for advisors, they often felt like they were sitting completely on the sidelines. They saw their clients flocking to the large retail exchanges....but the solutions available to advisors were often worse that the ones publicly available and that put advisors in a very challenging place."