Watch the webinar with Aaron Wells, Director of Financial Analysis at FP Transitions, and Ben Cruikshank, President of Flourish, to listen to a discussion of what's behind valuations in the ever-hot RIA mergers and acquisition market. They walked through key business practices – from sustainable business strategies to targeted KPIs – that both drive long-term growth and maximize valuations.
FP Transitions and Flourish are separate and unaffiliated entities.

About Aaron Wells, CVA:
As the Director of Financial Analysis at FP Transitions, Aaron Wells, CVA, brings a wealth of expertise in business valuation, financial modeling, and data-driven strategy.
Holding the Certified Valuation Analyst (CVA) designation, Aaron specializes in business valuation, comprehensive financial analysis, merger and acquisition structuring, and benchmarking key performance indicators to optimize business growth. His work supports FP Transitions' mission to provide independent advisors with actionable insights for succession planning, equity management, and long-term sustainability.
Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Annuities refers to the annuity platform operated by Flourish Technologies LLC and to Flourish Insurance Agency LLC (doing business in California under the name Flourish Digital Insurance Agency), and, where applicable, Flourish Financial LLC. Flourish Lending is offered by SoraFinance, Inc. (d/b/a Flourish Lending), a licensed mortgage broker (NMLS #2355841). SoraFinance, Inc. is not a lender. To verify SoraFinance, Inc., visit NMLS Consumer Access. The Flourish entities mentioned above are all wholly-owned subsidiaries of Flourish Holding Company LLC. Please review the Legal section of our website for more information and account terms. The role of the investment advisor or other firm that invited you to Flourish may vary between different Flourish services and products, as further described in your terms of service. © 2026 Flourish. All rights reserved.