Flourish wins 2023 Wealth Management Award
September 15, 2023
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Flourish is honored to have received the award for Best Cash Optimization Solution for Flourish Cash1 at the WealthManagement.com 2023 Awards on September 7, 2023.
Flourish provides innovative access to financial products that help registered investment advisors (RIAs) secure their clients’ financial futures. Flourish Cash is a cash management solution built explicitly for RIAs that offers clients competitive interest rates and elevated FDIC insurance through its Program Banks.2
There has been a surge in demand for Flourish Cash this year. Over 150 new RIA firms have embraced the platform since January, bringing the total number of firms on the platform to more than 600 RIAs, resulting in a doubling of assets under custody. During this time, Flourish Cash clients have collectively earned over $54 million in interest and eight rate increases have brought the current rate of up to 5.00% APY3 in the top tier to more than 11x the national savings account average.4
“While most people think of cash as a source of protection with limited to no growth, this year, astute advisors have helped clients earn meaningful returns on their held away cash. We are thrilled to be recognized by WealthManagement.com as the best cash optimization solution,” said Max Lane, CEO of Flourish. “Every investor should have their savings insured and work for them. Growth-minded advisors have the opportunity to add value to clients and prospects, while uncovering assets they had no visibility into and one of the best ways to do that is through our industry-leading cash optimization platform for RIAs.”
Flourish has earned numerous industry accolades. Flourish Cash is recognized as a Leading Fintech Platform finalist for this year’s ThinkAdvisor Luminaries Awards. Both Flourish Cash and Flourish Crypto are recognized as RIA favorites in Bob Veres’ 2023 T3/Inside Information Advisor Software Survey. Additionally, last year, Wealth Management selected Flourish Crypto, a turnkey cryptocurrency investing solution built for RIAs and their clients, as the Best Cryptocurrency Provider as well as a finalist for the Most Innovative New Applications category.
WealthManagement.com Industry Awards (fka: “The Wealthies”) honors individuals, organizations, and companies providing significant support to financial advisors. Specific to technology providers, the award program highlights initiatives designed to help financial advisors build better practices and more effectively serve their clients. This year’s program attracted more than 1,000 entries across 415 companies and was emphasized as the most selective year for the program. Finalists and winners are assessed and determined by a panel of independent judges.
Over 600 RIAs managing more than $1.5 trillion in combined assets rely on Flourish to bring more assets into their orbit. The Flourish platform allows advisors to feature their firm’s branding and gain visibility into balances, statements, and tax documents – as well as access client-friendly materials, robust and customizable compliance resources, white-glove support, and more. RIAs can also incorporate their clients’ cash holdings into their core technology systems.
Flourish builds technology that empowers financial advisors, improves financial lives and retirement outcomes, and delivers new and innovative investment options to advisors. Today, the Flourish platform is used by more than 550 wealth management firms representing more than $1.5 trillion in assets under management. Flourish is wholly-owned by MassMutual. For more information, visit www.flourish.com.