Flourish news

Flourish news

Check out what's happening with Flourish:

Flourish Hits $5 Billion AUC Milestone

May 9, 2024

Flourish has surpassed $5 billion in assets in under custody (AUC) and just under 800 RIA firms on the platform. In today’s “higher for longer” rate environment, RIAs using Flourish Cash are ideally positioned to help every client earn more on their held-away cash. Similarly, strength in the annuities markets makes this an ideal time for advisors to consider new options for guaranteed, fixed rate solutions in the portfolio.

Wealth Management IQ Survey Finds Advisors Vastly Underestimate Clients’ Held-Away Cash Holdings

Mar. 26, 2024

Advisors acknowledge responsibility for cash advice, with only 5% offering solutions or discussing it with clients. A large majority of advisors (71%) believe that offering an in-house cash management solution for their clients would make them more competitive with other advisory firms as well as more competitive with wirehouses (68%) and robo advisors (62%)

Flourish Announces New Relationship with Focus Financial to Bring Flourish Cash to More Focus Firms

Mar. 19, 2024

Financial Advisors across Focus RIAs to benefit from bringing clients’ held-away cash into orbit. This new relationship formalizes the existing strong organic relationship between Flourish and Focus and sets the stage for making Flourish Cash available to additional Focus firms as Focus enters its next phase of growth.

Aspida and Flourish Announce Partnership to Distribute Aspida Annuities

Mar. 13, 2024

Aspida Life Insurance Company (“Aspida”) and Flourish announce their partnership to distribute the Aspida Advisory Multi-Year Guaranteed Annuity (MYGA) through the Flourish Annuities platform.

Flourish Cash Announces FDIC Insurance Coverage Increase, Tripling Coverage Available to Clients Over Past 12 Months

Feb. 22, 2024

Flourish Cash has raised its already elevated FDIC insurance coverage through its Program Banks and will allow two-person households to be eligible to receive up to $20 million in FDIC insurance through a joint account and two individual accounts.

Flourish Products Achieve All Star Rankings in Annual Advisor Industry T3 / Inside Information Software Survey

Feb. 08, 2024

Flourish Cash and Flourish Crypto were recognized as “Software All Stars” in the 2024 T3 / Inside Information Software Survey conducted by industry veterans Joel Bruckstein of Technology Tools for Today (T3) and Bob Veres of Inside Information.

Flourish Announces Flourish Annuities, a Platform and Marketplace to Unlock $350B Annuity Market for RIAs

Jan. 17, 2024

To open this asset class to advisors, Flourish Annuities has alleviated the three key pain points that have historically prevented advisors from including annuities in client portfolios: commissions, RIA licensing requirements, and administrative complications.

Cash Awakening: Exploring the CIO Perspective on Cash, A Webinar for RIAs and Financial Advisors

Dec 1, 2023

Leading CIOs Kristi de Grys of Merriman Wealth Management and Brian Spinelli of Halbert Hargrove join Financial Planning’s WealthTech's Justin Mack for a Conversation on the Role of Cash on December 5.

Flourish Cash Announces Fourth Increase in FDIC Insurance Coverage This Year

Nov 15, 2023

Two-person households now eligible to receive up to $16M in FDIC insurance through Flourish Program Banks. The company has also announced that clients have received more than $100M in interest so far in 2023, with assets more than tripling over the past 12 months.

Flourish Cash Announces Additional Increase in FDIC Insurance Coverage

Oct 13, 2023

Two-person households now eligible to receive up to $12M in FDIC insurance through its Program Banks. This follows an increase in FDIC insurance coverage last month.

Flourish Cash Announces Significant Increase in FDIC Insurance Coverage

Sep 7, 2023

Two-person households now eligible to receive up to $10M in FDIC insurance through its Program Banks. The company has also increased its top tier annual percentage yield (APY) interest rate to 5.00%.

Flourish Completes SOC 2 Type 2 Audit

May 9, 2023

Flourish announced completion of its System and Organization Controls 2 (SOC 2®) Type 2 examination, validating our commitment to data security and confidentiality. Flourish satisfies or exceeds the exacting security measures and industry standards relevant to security, availability, and confidentiality defined by the American Institute of Certified Public Accountants (AICPA).

Flourish Hits $2 Billion AUC Milestone Amid Record Demand

April 18, 2023

New Features, Expanded Coverage, Added Integrations, and More Drive RIA Adoption “Interest rates have risen significantly the past 12 months, opening the door for Americans to earn more on their cash. We are excited to be growing at record speed while helping advisors broaden their client relationships and add value" said Max Lane, CEO of Flourish.

Flourish Launches Integration with Redtail Technology Platform

April 4, 2023

Improved Efficiencies for Advisors to Access Clients’ Held-Away Assets like Cash:
Flourish now has a direct integration with Redtail, allowing RIAs to prefill Flourish application information using data stored in Redtail. The integration is already live and in use.

Flourish Crypto Launches Integration with Envestnet | Tamarac

October 6, 2022

The direct, custodial integration, allows RIAs to incorporate Flourish Crypto data into their reporting much like any other asset—from performance to billing—in a simple and secure way. This includes being able to view Flourish Crypto data in their data feed and client portfolios; performance reporting on crypto, billing and regulatory AUM calculations, and financial planning.

Flourish Completes SOC 2 Type 1 Audit

September 23, 2022

The SOC 2 Type 1 certification is confirmation that Flourish’s platform and its services satisfy or exceed the exacting security measures and industry standards across security processes, internal controls, availability, and confidentiality criteria set forth by the American Institute of Certified Public Accountants (AICPA).

Flourish Wins Wealth Management Wealthy Award

September 16, 2022

The Wealthies honor individuals, organizations, and companies providing significant support to financial advisors. In addition to recognition as the leading cryptocurrency provider, Flourish Crypto was also recognized as a finalist for the Most Innovative New Applications category.

Flourish Appoints New CEO

August 23, 2022

Flourish appoints Max Lane as CEO. This change will support future growth and product development. In the 18 months since its acquisition by MassMutual, the Flourish team has doubled in size to more than 60 members and now counts over 440 RIAs on the Flourish platform, with a combined AUM of over $1.4 trillion.

Flourish Crypto Partners with Ric Edelman’s DACFP

June 30, 2022

All RIA clients of Flourish Crypto now have complimentary access to a bespoke introductory course specifically designed to educate advisors about this emerging asset class and to help them become more fluent about blockchain, bitcoin, ethereum, and other digital assets.

Announcing the availability of ETH + compliance resources

Dec. 2, 2021

Wealth Managers Can Now Offer Direct Ethereum and Bitcoin Investing Through Discretionary and Client-Managed Accounts 
Flourish engaged Perkins Coie to author a whitepaper: A Regulatory and Compliance Primer for RIAs.

Flourish in the Wall Street Journal

Oct. 22, 2021

Why Your Adviser Might Start Talking Up Bitcoin

“Advisers feel the pressure,” says Ben Cruikshank, head of Flourish, a subsidiary of Massachusetts Mutual Life Insurance Co. “They feel the need to offer things clients are looking for, even if it makes them uncomfortable.”

Announcing the Launch of Flourish Crypto

Sep. 30, 2021

Flourish Launches Flourish Crypto, the turnkey cryptocurrency access solution custom built for RIAs. A direct ownership bitcoin investing platform...

MassMutual to Acquire Fintech Platform Flourish

Dec. 14, 2020

MassMutual and Stone Ridge Asset Management, announced that MassMutual and Stone Ridge Holdings Group...

Buckingham Strategic Wealth Partners with Flourish for Cash Management

Jan. 12, 2020

Flourish Cash powers a cash solution integrated into advisor workflow...

Flourish Cash Announces Connection with eMoney Advisor

Dec. 5, 2019

Flourish Cash, a cash management platform for independent advisors, announced an exciting new data connection with eMoney Advisor...

Flourish Cash Institutional Launches

Nov. 12, 2019

Flourish Cash announced the launch of Flourish Cash Institutional, enabling institutions, businesses, and nonprofit organizations to open Flourish Cash accounts...

As seen in...

The Wall Street Journal
Kitces logo
us news world report logo
Investment News logo

Get updates delivered straight to your inbox.

Flourish is an online platform through which investors can access financial services and products. Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Crypto is offered by Paxos Trust Company, LLC, a New York limited purpose trust company regulated by the New York Department of Financial Services that provides custody and execution services for the Flourish Crypto accounts, and Flourish Digital Assets LLC, registered in New York as a commodity broker-dealer and provides website and other services and support for Flourish Crypto accounts. Paxos is not an affiliate of Flourish. Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC, where applicable, and to Flourish Insurance Agency LLC in its capacity as a licensed insurance producer providing insurance services related to such platform. Flourish Insurance Agency LLC does business in California under the name Flourish Digital Insurance Agency. An annuity is an insurance contract. Annuities shown on the platform are sold through Flourish Insurance Agency LLC, a licensed insurance producer, with offices in Jersey City, New Jersey, and are issued by one or more approved licensed life insurance companies. The Flourish entities mentioned above are affiliates. Flourish Cash, Flourish Crypto, and Flourish Annuities accounts are separate accounts and only assets in Flourish Cash accounts may be eligible for protection by the FDIC or SIPC. Please review the Legal section of our website, and the disclosures provided with each Flourish service or product, for further information. If you were introduced or invited to Flourish by an investment advisor or other third party, please be aware that, unless otherwise disclosed to you, they are not affiliated with any Flourish entity. The role of the investment advisor or other firm that invited you to Flourish may vary between different Flourish services and products, as further described in your terms of service. © 2024 Flourish. All rights reserved.