Flourish news

Flourish news

Check out what's happening with Flourish:

Flourish Wins Wealth Management Wealthy Award

September 16, 2022

The Wealthies honor individuals, organizations, and companies providing significant support to financial advisors. In addition to recognition as the leading cryptocurrency provider, Flourish Crypto was also recognized as a finalist for the Most Innovative New Applications category.

Flourish Appoints New CEO

August 23, 2022

Flourish appoints Max Lane as CEO. This change will support future growth and product development. In the 18 months since its acquisition by MassMutual, the Flourish team has doubled in size to more than 60 members and now counts over 440 RIAs on the Flourish platform, with a combined AUM of over $1.4 trillion.

Flourish Crypto Partners with Ric Edelman’s DACFP

June 30, 2022

All RIA clients of Flourish Crypto now have complimentary access to a bespoke introductory course specifically designed to educate advisors about this emerging asset class and to help them become more fluent about blockchain, bitcoin, ethereum, and other digital assets.

Announcing the availability of ETH + compliance resources

Dec. 2, 2021

Wealth Managers Can Now Offer Direct Ethereum and Bitcoin Investing Through Discretionary and Client-Managed Accounts 
And:
Flourish engaged Perkins Coie to author a whitepaper: A Regulatory and Compliance Primer for RIAs.

Flourish in the Wall Street Journal

Oct. 22, 2021

Why Your Adviser Might Start Talking Up Bitcoin

“Advisers feel the pressure,” says Ben Cruikshank, head of Flourish, a subsidiary of Massachusetts Mutual Life Insurance Co. “They feel the need to offer things clients are looking for, even if it makes them uncomfortable.”

Announcing the Launch of Flourish Crypto

Sep. 30, 2021

Flourish Launches Flourish Crypto, the turnkey cryptocurrency access solution custom built for RIAs. A direct ownership bitcoin investing platform...

MassMutual to Acquire Fintech Platform Flourish

Dec. 14, 2020

MassMutual and Stone Ridge Asset Management, announced that MassMutual and Stone Ridge Holdings Group...

Buckingham Strategic Wealth Partners with Flourish for Cash Management

Jan. 12, 2020

Flourish Cash powers a cash solution integrated into advisor workflow...

Flourish Cash Announces Connection with eMoney Advisor

Dec. 5, 2019

Flourish Cash, a cash management platform for independent advisors, announced an exciting new data connection with eMoney Advisor...

Flourish Cash Institutional Launches

Nov. 12, 2019

Flourish Cash announced the launch of Flourish Cash Institutional, enabling institutions, businesses, and nonprofit organizations to open Flourish Cash accounts...

As seen in...

RIABiz
RIAIntel
WealthManagement.com
The Wall Street Journal
Barron's
MarketWatch

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