Flourish news

Flourish news

Check out what's happening with Flourish:

Flourish Cash Announces Fourth Increase in FDIC Insurance Coverage This Year

Nov 15, 2023

Two-person households now eligible to receive up to $16M in FDIC insurance through Flourish Program Banks. The company has also announced that clients have received more than $100M in interest so far in 2023, with assets more than tripling over the past 12 months.

Flourish Cash Announces Additional Increase in FDIC Insurance Coverage

Oct 13, 2023

Two-person households now eligible to receive up to $12M in FDIC insurance through its Program Banks. This follows an increase in FDIC insurance coverage last month.

Flourish Cash Announces Significant Increase in FDIC Insurance Coverage

Sep 7, 2023

Two-person households now eligible to receive up to $10M in FDIC insurance through its Program Banks. The company has also increased its top tier annual percentage yield (APY) interest rate to 5.00%.

Flourish Completes SOC 2 Type 2 Audit

May 9, 2023

Flourish announced completion of its System and Organization Controls 2 (SOC 2®) Type 2 examination, validating our commitment to data security and confidentiality. Flourish satisfies or exceeds the exacting security measures and industry standards relevant to security, availability, and confidentiality defined by the American Institute of Certified Public Accountants (AICPA).

Flourish Hits $2 Billion AUC Milestone Amid Record Demand

April 18, 2023

New Features, Expanded Coverage, Added Integrations, and More Drive RIA Adoption “Interest rates have risen significantly the past 12 months, opening the door for Americans to earn more on their cash. We are excited to be growing at record speed while helping advisors broaden their client relationships and add value" said Max Lane, CEO of Flourish.

Flourish Launches Integration with Redtail Technology Platform

April 4, 2023

Improved Efficiencies for Advisors to Access Clients’ Held-Away Assets like Cash:
Flourish now has a direct integration with Redtail, allowing RIAs to prefill Flourish application information using data stored in Redtail. The integration is already live and in use.

Flourish Crypto Launches Integration with Envestnet | Tamarac

October 6, 2022

The direct, custodial integration, allows RIAs to incorporate Flourish Crypto data into their reporting much like any other asset—from performance to billing—in a simple and secure way. This includes being able to view Flourish Crypto data in their data feed and client portfolios; performance reporting on crypto, billing and regulatory AUM calculations, and financial planning.

Flourish Completes SOC 2 Type 1 Audit

September 23, 2022

The SOC 2 Type 1 certification is confirmation that Flourish’s platform and its services satisfy or exceed the exacting security measures and industry standards across security processes, internal controls, availability, and confidentiality criteria set forth by the American Institute of Certified Public Accountants (AICPA).

Flourish Wins Wealth Management Wealthy Award

September 16, 2022

The Wealthies honor individuals, organizations, and companies providing significant support to financial advisors. In addition to recognition as the leading cryptocurrency provider, Flourish Crypto was also recognized as a finalist for the Most Innovative New Applications category.

Flourish Appoints New CEO

August 23, 2022

Flourish appoints Max Lane as CEO. This change will support future growth and product development. In the 18 months since its acquisition by MassMutual, the Flourish team has doubled in size to more than 60 members and now counts over 440 RIAs on the Flourish platform, with a combined AUM of over $1.4 trillion.

Flourish Crypto Partners with Ric Edelman’s DACFP

June 30, 2022

All RIA clients of Flourish Crypto now have complimentary access to a bespoke introductory course specifically designed to educate advisors about this emerging asset class and to help them become more fluent about blockchain, bitcoin, ethereum, and other digital assets.

Announcing the availability of ETH + compliance resources

Dec. 2, 2021

Wealth Managers Can Now Offer Direct Ethereum and Bitcoin Investing Through Discretionary and Client-Managed Accounts 
Flourish engaged Perkins Coie to author a whitepaper: A Regulatory and Compliance Primer for RIAs.

Flourish in the Wall Street Journal

Oct. 22, 2021

Why Your Adviser Might Start Talking Up Bitcoin

“Advisers feel the pressure,” says Ben Cruikshank, head of Flourish, a subsidiary of Massachusetts Mutual Life Insurance Co. “They feel the need to offer things clients are looking for, even if it makes them uncomfortable.”

Announcing the Launch of Flourish Crypto

Sep. 30, 2021

Flourish Launches Flourish Crypto, the turnkey cryptocurrency access solution custom built for RIAs. A direct ownership bitcoin investing platform...

MassMutual to Acquire Fintech Platform Flourish

Dec. 14, 2020

MassMutual and Stone Ridge Asset Management, announced that MassMutual and Stone Ridge Holdings Group...

Buckingham Strategic Wealth Partners with Flourish for Cash Management

Jan. 12, 2020

Flourish Cash powers a cash solution integrated into advisor workflow...

Flourish Cash Announces Connection with eMoney Advisor

Dec. 5, 2019

Flourish Cash, a cash management platform for independent advisors, announced an exciting new data connection with eMoney Advisor...

Flourish Cash Institutional Launches

Nov. 12, 2019

Flourish Cash announced the launch of Flourish Cash Institutional, enabling institutions, businesses, and nonprofit organizations to open Flourish Cash accounts...

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