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MassMutual to Acquire Fintech Platform Flourish

Platform delivers innovative product solutions and further enhances MassMutual’s digital strategy and talent

SPRINGFIELD, Mass.--()--Massachusetts Mutual Life Insurance Company (MassMutual) and Stone Ridge Asset Management (Stone Ridge), an asset manager with more than $10 billion in assets under management (AUM) that focuses on registered investment advisers (RIAs), institutions, and insurance companies, today announced that MassMutual and Stone Ridge Holdings Group have entered into a definitive agreement for MassMutual to acquire Flourish, a fintech platform for RIAs. Financial terms of the transaction are not being disclosed.

Flourish provides digitally enabled products and services to RIAs through various modules, including an established cash management offering, Flourish Cash. Flourish Cash is offered through Stone Ridge Securities LLC, Stone Ridge’s registered broker-dealer, which MassMutual will acquire pending regulatory approval. Flourish’s highly talented and experienced team is expected to join MassMutual as part of the transaction, which is anticipated to close in Q1 2021 pending necessary regulatory and other third-party approvals.

Today, Flourish services more than 350 RIAs representing more than $600 billion of AUM and is well positioned to seamlessly deliver additional, valuable services to RIAs and their clients. After the acquisition, Flourish will continue to serve RIAs, operating independently from MassMutual’s existing insurance and wealth management business. The team will focus on delivering the same industry-leading user experience it is known for, while leveraging MassMutual’s expertise and resources to expand the product offering and drive expansion.

“MassMutual is focused on providing a simplified, digital, customer-centric user experience, and Flourish will help accelerate that strategy, ultimately supporting our vision of providing financial well-being for all Americans,” said Gareth Ross, MassMutual Head of Enterprise Technology and Experience. “We are thrilled to have the exceptionally talented team from Flourish join MassMutual and add their digital expertise and track record of innovation to our efforts, and we look forward to delivering exciting new Flourish modules to advisors in the coming months.”

Flourish will expand MassMutual’s existing product suite and strengthen the company’s ability to deliver digitally enabled holistic financial planning while complementing its efforts to provide the best technology to its advisors and clients and deliver a seamless digital experience.

About MassMutual
MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. MassMutual offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, retirement plans and other employee benefits. For more information, visit www.massmutual.com.

About Flourish
Flourish aims to be an industry leader in building technology to empower financial advisors, improve financial lives and retirement outcomes, and deliver new and innovative investment options. Today, the Flourish platform is used by more than 350 wealth management firms representing more than $600 billion in assets under management. For more information, visit www.flourish.com.

Contacts

Chelsea Haraty

chelseaharaty@massmutual.com

(413) 426-2008

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Flourish is an online platform through which investors can access financial services and products. Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC and to Flourish Insurance Agency LLC, and, where applicable, Flourish Financial LLC. Flourish Insurance Agency operates in its capacity as a licensed insurance producer with offices in Jersey City, New Jersey, and does business in California under the name Flourish Digital Insurance Agency, providing insurance services related to such platform. Variable annuities, defined in this context to include Registered Index-Linked Annuities (“RILAs”), are offered through Flourish Financial LLC. Annuities shown on the platform are sold through Flourish Annuities, and are issued by one or more licensed insurance companies. The Flourish entities mentioned above are affiliates. Flourish Cash and Flourish Annuities accounts are separate accounts and only assets in Flourish Cash accounts may be eligible for protection by the FDIC or SIPC. Please review the Legal section of our website, and the disclosures provided with each Flourish service or product for further information. If you were introduced or invited to Flourish by an investment advisor or other third party, please be aware that, unless otherwise disclosed to you, they are not affiliated with any Flourish entity. The role of the investment advisor or other firm that invited you to Flourish may vary between different Flourish services and products, as further described in your terms of service. © 2025 Flourish. All rights reserved.