Flourish Launches Integration with XLR8 CRM Platform 

NEW YORK — October 30, 2024 (GLOBE NEWSWIRE) — Flourish, a a platform that provides innovative access to financial products that help registered investment advisors (“RIAs”) improve their clients’ financial outcomes, today announced an integration with Concenter Services’ XLR8 CRM, a highly customized version of Salesforce built specifically for financial services firms like RIAs. The integration allows RIAs to leverage the data stored in XLR8/Salesforce to launch and prefill Flourish account applications.

Financial advisors use XLR8 to efficiently manage client data and automate common processes to help grow their practices and better serve clients. Over 850 RIAs invite their clients to Flourish Cash, giving clients a way to earn more on their held-away cash while ensuring it’s safe with elevated FDIC insurance coverage through its Program Banks. By integrating with XLR8, advisors can seamlessly access Flourish data, streamline operations, and improve the overall client experience. This integration is already active and in use.

"Our goal is to bring easy access to Flourish throughout the advisor technology ecosystem. With numerous firms already using both XLR8 and Flourish, we are pleased to now integrate to improve the advisor experience,” said Max Lane, Flourish CEO. “Simplifying client onboarding by pre-filling information eliminates friction and better enables firms to effortlessly incorporate Flourish Cash into their practices. RIAs know that clients want to earn more on their cash: 92% of advisors report that their clients have expressed interest in high-yield savings accounts (HYSAs). An invitation to Flourish makes it easy for advisors to provide a solution.”

"We’re excited to bring our advisors more valuable services from within the XLR8 platform. This integration makes it easier than ever for advisors to help clients earn more on their cash by leveraging the CRM data that’s already in XLR8. This solution streamlines operations and delivers an improved experience for advisors and clients,” said Maria Pezzino, Business Development Manager at XLR8.

Over 850 RIAs managing over $1.5 trillion in combined assets trust Flourish to help them bring more assets into their orbit. The Flourish  platform allows advisors to feature their firm’s branding as well as provide client-friendly marketing materials, robust and customizable compliance resources, premium customer support, and more.  

Flourish has deep integrations across the RIA ecosystem, allowing advisors to incorporate our products into their existing workflows while seamlessly serving clients. To learn more about Flourish’s integrations with the RIA techstack, including XLR8, please visit:  https://info.flourish.com/integration-partners. 

About Flourish
Flourish builds technology that empowers financial advisors, improves financial lives and retirement outcomes, and delivers new and innovative investment options to advisors. Today, the Flourish platform supports more than $6 billion in assets under custody and is used by more than 850 wealth management firms representing more than $1.5 trillion in assets under management. Flourish is wholly-owned by Massachusetts Mutual Life Insurance Company (MassMutual). For more information, visit www.flourish.com.

About Concenter Services
Concenter Services, LLC provides CRM software and consulting for Financial Advisory Firms. Concenter Services sells and markets products that run on the Salesforce.com platform. XLR8 is a highly customized CRM overlay to SFDC and is Concenter Services’ flagship product. Concenter Services is a designated Certified Consulting Partner, an ISV Partner, and an OEM Partner with Salesforce. Its professional services team works with firms on migrating CRM data to the XLR8/Salesforce platform, customizing instances of XLR8, and training firm staff to efficiently use XLR8/Salesforce. For more information, visit https://xlr8crm.com/.

Forward Looking Statements

This press release may contain forward looking statements that are subject to certain risks and uncertainties. Actual results, performance, or achievements may differ materially from those expressed or implied.

This feedback may not be representative of the experience of other customers, and is not a guarantee of future performance or success. Flourish is an online platform through which investors can access financial services and products. Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Crypto is offered by Paxos Trust Company, LLC, a New York limited purpose trust company regulated by the New York Department of Financial Services that provides custody and execution services for the Flourish Crypto accounts, and Flourish Digital Assets LLC, registered in New York as a commodity broker dealer and provides website and other services and support for Flourish Crypto accounts. Paxos is not an affiliate of Flourish. Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC, where applicable, and to Flourish Insurance Agency LLC in its capacity as a licensed insurance producer providing insurance services related to such platform. Flourish Insurance Agency LLC does business in California under the name Flourish Digital Insurance Agency. An annuity is an insurance contract. Annuities shown on the platform are sold through Flourish Insurance Agency LLC, a licensed insurance producer, with offices in Jersey City, New Jersey, and are issued by one or more approved licensed life insurance companies. The Flourish entities mentioned above are affiliates. Flourish Cash, Flourish Crypto, and Flourish Annuities accounts are separate accounts and only assets in Flourish Cash accounts may be eligible for protection by the FDIC or SIPC. Please review the Legal section of our website, and the disclosures provided with each Flourish service or product, for further information.

The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party Program Banks that have agreed to accept deposits from customers of Flourish Financial LLC. The accounts at Program Banks will pay a variable rate of interest. Flourish Cash currently has a tiered interest rate structure and currently has one tier in effect, as set forth in the program summary. Each annual percentage yield (APY) may change at any time. The Flourish Cash interest rate(s) could be lower than the rate that could be earned by opening a deposit account directly with a Program Bank. The cash balance in a Flourish Cash account that is swept to one or more Program Banks is eligible for FDIC insurance, subject to FDIC rules, including FDIC aggregate insurance coverage limits. FDIC insurance will not be provided until the funds arrive at the Program Bank. Flourish Cash’s current Program Banks can be found here. For additional information regarding FDIC coverage, visit https://fdic.gov/ and https://www.flourish.com/advisors.

Media Contact: 

Marissa Arnold for Flourish

m@marissaarnoldpr.com