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Flourish announced an integration with eMoney back in 2019, allowing advisors to incorporate clients' Flourish balances into eMoney Advisor without the need for clients to enter their Flourish credentials within eMoney.∆ That integration has been a tremendous success, used by hundreds of firms to incorporate data on thousands of clients and billions of dollars in assets into financial plans.
Over the past few years, we’ve worked to deepen our integrations with key advisor technology, allowing advisors to better incorporate Flourish into the tools and systems they use every day. As the next step in that journey, we are excited to announce a new, significantly deeper invitation integration between Flourish and eMoney. This integration allows advisors to surface clients' low-yielding held-away cash, present optimization opportunities to clients, and invite clients to Flourish — all within eMoney.
Read on to learn more about the integration, or access the detailed integration guide here.
"The new integration offers our firm a powerful tool for engaging with clients on the potential value of held-away cash," said Jason Newcomer, Principal and Financial Planner at Dogwood Wealth Management. "Many clients have significant balances in their savings accounts, earning next to nothing. Now I can show them how moving that money to a higher yielding account can have a real impact on how long their money will last in retirement. And with Flourish, they still feel it’s ‘their’ money, with control over the account and same-day liquidity."±|
Decision Center
eMoney’s Decision Center now features a new optimization module that allows advisors to visualize how moving low-yielding cash into a competitive yield account like Flourish Cash† can enhance an individual client’s net worth and retirement projections over time. This optimization can be toggled on and off during client meetings, demonstrating to clients in real time the opportunity that comes when they earn more on their cash.
Directly from the Decision Center, advisors can invite clients to Flourish, with the option to prefill client application information along the way.
Within existing advisor tools, it has never been so easy to show clients the power of earning more on their cash while being able to help those clients take action with the click of a button.
eMoney analytics
While Decision Center can be a powerful tool for visualizing a single client’s cash opportunity, at other times, advisors may wish to look for opportunities across their entire book of clients. By navigating to the eMoney Analytics page and finding the new “Cash Management Opportunities” chart, advisors can view the amount of held-away cash across every single one of their households.
Similar to Decision Center, advisors can invite these clients with just a few clicks, potentially helping a significant number of clients earn more on their cash at once.
Interested in enabling this integration? You can get started with our detailed integration guide or you can reach out to advisors@flourish.com to learn more.
