Announcing the Flourish + Salesforce integration


September 24, 2024

Estimated reading time: 2 minutes

 

We are excited to announce the launch of our integration with Salesforce, which gives advisors the ability to send clients invitations to Flourish and prefill applications with the click of a button. The integration also provides advisors with visibility into client assets by providing information about clients' held-away cash, including Flourish balances, statutes, and account types – all from within Salesforce.

Read on to learn more about the integration. To get started, have a Salesforce administrator at your firm reach out to our team at advisors@flourish.com and access the detailed integration guide here.

"The Salesforce integration allows a seamless way to invite my clients to use the Flourish platform. The integration dynamically updates my clients values right back into the CRM for fast reporting," said Tony de Santis, President of True Classic Wealth. "The installation process was made very easy by the entire team, who even helped me with Salesforce features that I had no idea how to use. I highly recommend anyone using both Salesforce and Flourish to use this tool to maximize operational efficiency to strengthen the bond with your clients."±|

The new package developed for Salesforce is compatible with:

  • Practifi
  • Salentica
  • Sales Cloud
  • Salesforce Financial Services Cloud
  • XLR8

Sending invitations

Advisors can easily send clients an invitation to Flourish from directly within Salesforce with the option to prefill client information. 

ss 4

Viewing client account information

Advisors can view Flourish balances, statuses, and account types providing increased visibility of clients' held-away cash. 

Screenshot 2024-09-23 at 16.28.24

 

Interested in enabling this integration? You can get started by having a Salesforce administrator at your firm reach out to advisors@flourish.com. Learn more in our detailed integration guide below.

If you have any questions, please contact our Support team. We’re always happy to help.

 

About Flourish

Flourish builds technology that empowers financial advisors, improves financial lives and retirement outcomes, and delivers new and innovative investment options to advisors. Today, the Flourish platform is used by more than 900 wealth management firms representing more than $1.5 trillion in assets under management. Flourish is wholly-owned by MassMutual. For more information, visit www.flourish.com.

Interested in learning more about Flourish Cash?


Flourish is an online platform through which investors can access financial services and products. Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC and to Flourish Insurance Agency LLC, and, where applicable, Flourish Financial LLC. Flourish Insurance Agency operates in its capacity as a licensed insurance producer with offices in Jersey City, New Jersey, and does business in California under the name Flourish Digital Insurance Agency, providing insurance services related to such platform. Variable annuities, defined in this context to include Registered Index-Linked Annuities (“RILAs”), are offered through Flourish Financial LLC. Annuities shown on the platform are sold through Flourish Annuities, and are issued by one or more licensed insurance companies. The Flourish entities mentioned above are affiliates. Flourish Cash and Flourish Annuities accounts are separate accounts and only assets in Flourish Cash accounts may be eligible for protection by the FDIC or SIPC. . Please review the Legal section of our website, and the disclosures provided with each Flourish service or product for further information. If you were introduced or invited to Flourish by an investment advisor or other third party, please be aware that, unless otherwise disclosed to you, they are not affiliated with any Flourish entity. The role of the investment advisor or other firm that invited you to Flourish may vary between different Flourish services and products, as further described in your terms of service. © 2025 Flourish. All rights reserved.

∆ An advisor’s ability to view client account information is subject to applicable privacy laws and clients' consent to such sharing.

± This feedback may not be representative of the experience of other customers, and is not a guarantee of future performance or success.

† A Flourish Cash account is a brokerage account offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party Program Banks that have agreed to accept deposits from customers of Flourish Financial LLC. The accounts at Program Banks will pay a variable rate of interest.