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Flourish

September 2, 2026
Estimated reading time: 3 minutes

Dear Advisors,

Today, I'm excited to announce that Aquiline Capital Partners is making a significant growth investment in Flourish.

As part of the transaction, Flourish will become a fully standalone company while MassMutual will remain a significant shareholder, strategic partner, and client. MassMutual’s continued support reflects a shared belief in our vision and confidence in the opportunity ahead.
I’m also thrilled to welcome David Canter, former Head of RIA Segment at Fidelity and President of Bluespring Wealth Partners, as Executive Chairman. David’s deep experience serving independent advisors makes him an ideal partner as we begin the next chapter of Flourish.

With this growth capital, we're doubling down on what's always mattered most: the independent advisor channel, the pace of innovation, and the experience advisors and their clients have come to expect.

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Our ambition is to build the premier private banking platform for independent advisors to fuel growth, defend assets, and serve clients more fully.

From the beginning, Flourish has focused on helping independent advisors grow while delivering more value to their clients. Through advisor-centric cash and lending solutions, we help RIAs expand wallet share, attract new clients, deepen existing relationships, and build more durable advisory practices.

Today, more than 1,300 firms and over 7,000 advisors trust Flourish to help serve their clients. Increased investment gives us the resources to build on that momentum.

That vision starts with expanding what Flourish Cash† can do for advisors and their clients: evolving from a great savings solution into the best cash account for advisory clients.

Over the coming months, we'll continue expanding Flourish Cash with additional checking capabilities, giving clients the flexibility to save, spend, and move money the way they want — all while benefiting from a competitive APY§ and elevated FDIC insurance through our Program Banks.Ω For advisors, this next chapter of Flourish Cash will unlock valuable cash flow insights that enable more dynamic, personalized financial planning.

On the other side of the client balance sheet, Flourish Lending◊ helps advisors stay involved in one of their clients' most important financial decisions: purchasing or refinancing a home. By combining competitive mortgage rates with an advisor-centric experience, we're helping advisors protect AUM, save clients time and money, and compete more effectively with banks and wirehouses. This investment will help us expand lending capabilities and add AI-driven optimization tools to further amplify advisor impact.

Together, these capabilities are foundational to the private-bank-like platform we are building for RIAs: a wealth-focused experience that helps advisors grow by uncovering held-away assets, deepening existing relationships, and attracting new clients.

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Since our founding in 2017, two key principles have defined Flourish and will not change:

  1. Advisor first
  2. Obsessed with experience

We are unapologetically advisor-first because we believe that, when it comes to complex financial decisions, people will always need people. Our dedication to broadening and deepening advisor impact will remain at the center of everything we do.

We are obsessed with experience. We believe elegant, modern, “just works” experiences are paramount to earning your trust and the trust of your clients. We never take that trust for granted and we will continue raising the standard for what advisors and clients should expect from every interaction with Flourish.

This investment gives us the resources to deepen those commitments.

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Every milestone we have achieved has been made possible by the advisors, firms, partners, and employees who have placed their trust in Flourish. That is especially true today.

We believe the best days of Flourish are ahead of us and we’re excited for what comes next. Together, we're building a future where independent advisors are at the center of their clients' financial lives to deliver better outcomes for clients and build stronger, more resilient advisory businesses.

Finally, on behalf of our entire team, thank you for your partnership, your feedback, and your continued confidence in our mission. We’re thrilled to be on this journey with you.

To learn more, we invite you to read the official press release or reach out to your Flourish representative with any questions.


Max Lane 
CEO, Flourish

Max Lane

 

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Flourish is an online platform through which investors can access financial services and products. Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Lending is offered by SoraFinance, Inc. (d/b/a Flourish Lending), a licensed mortgage broker (NMLS #2355841). SoraFinance, Inc. is not a lender. To verify SoraFinance, Inc., visit NMLS Consumer Access. The Flourish entities mentioned above are all wholly-owned subsidiaries of Flourish Holding Company LLC. Please review the Legal section of our website for more information and account terms. The role of the investment advisor or other firm that invited you to Flourish may vary between different Flourish services and products, as further described in your terms of service. © 2026 Flourish. All rights reserved.

† A Flourish Cash account is a brokerage account offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party Program Banks that have agreed to accept deposits from customers of Flourish Financial LLC. The accounts at Program Banks will pay a variable rate of interest.

§ Flourish Cash has a tiered interest rate structure and currently has one tier in effect. Rate and FDIC insurance coverage details can be found in the program summary. We deposit your cash with one or more of the Program Banks, subject to any Program Bank(s) you have excluded. You will earn the highest rate offered by Flourish up to the maximum deposit amount for each tier. Each annual percentage yield (APY) displayed here is effective as of 12/11/2025 and may change at any time. Your advisor may charge fees which impact the effective rate you receive on your cash; you should speak with your advisor for more information. The Flourish Cash interest rate(s) could be lower than the rate that could be earned by opening a deposit account directly with a Program Bank.

Ω The cash balance in a Flourish Cash account that is swept to one or more Program Banks is eligible for FDIC insurance, subject to FDIC rules, including aggregate insurance coverage limits. FDIC insurance will not be provided until funds arrive at the Program Bank. The current list of Program Banks can be found here. Customers are generally eligible for FDIC insurance coverage of $250,000 per customer, per Program Bank, for each account ownership category. FDIC insurance coverage details can be found in the program summary. If the number of Program Banks decreases for a customer (for instance, because a customer chooses to exclude Program Banks from receiving their deposits), the amount of FDIC insurance through Flourish Cash could be lower. Customers are responsible for monitoring whether they maintain deposits at a Program Bank outside of Flourish Cash and should consider choosing to exclude that Program Bank from receiving their deposits to avoid exceeding FDIC insurance limits. Although Flourish Cash is offered through a brokerage account and cash held in brokerage accounts often has the benefit of SIPC protection, until such time as we offer securities products, customers likely will not have the benefit of SIPC protection. SIPC protection is not available for cash held at the Program Banks. For additional information regarding FDIC coverage, visit https://fdic.gov/.

◊ Flourish Lending is a suite of products and services offered through SoraFinance, Inc., a licensed mortgage broker (NMLS #2355841) doing business as Flourish Lending. SoraFinance, Inc. is not a lender or a creditor. Loans are made solely by third-party providers. Flourish Lending is not available in all states; view the list of states in which Flourish Lending is available. Equal Housing Opportunity. To verify SoraFinance, Inc., visit NMLS Consumer Access. Registered Office: 1007 General Kennedy Avenue, Suite 3, San Francisco, CA 94129.