Flourish Cash

Deliver more value. Unearth new assets. Drive prospecting.

Flourish Cash is designed specifically for advisors to deliver value while bringing held-away cash into your orbit.

Advisor with Flourish Cash displayed on a tablet

Curious how Flourish Cash compares to common cash instruments, such as MMFs, Treasurys, and CDs? Learn more.

Why Flourish Cash?
Advisor Resources
Getting Started Guide
Case Studies and FAQs

1,000+

RIAs using Flourish 

$7.5B+

Assets under custody

40k+

Clients

Flourish Cash allows advisors to:

deliver-more-value

Deliver more value

Enhance short-term planning and portfolio-management decisions. Interest earned could offset client advisory fees, fund a vacation, or contribute to long-term goals.

unearth-assets

Unearth new assets

Visibility helps advisors understand client goals and start a conversation about cash, which could open the door to moving funds to the portfolio.

drive-prospecting

Drive prospecting

Engage prospects, including next-gen clients and business owners, with an invitation-only, branded solution.

About Flourish Cash

Advisors reviewing branded version of Flourish
FOR ADVISORS

Designed to deliver value while bringing held-away cash into your orbit

  • Invitation-only, available to both clients and prospects
  • Can be branded with your logo
  • Visibility into balances, statements, 1099s
  • Easy to set up standing instructions (e.g. Schwab MoneyLink)
  • CRM, portfolio reporting, and planning tool integrations
  • Built-in referral engine
FOR CLIENTS

A cash-management account
for reserve cash

  • Competitive variable rate
  • Up to 24x more FDIC insurance coverage for a two-person household than a single checking or savings account through our Program BanksΩ
  • Minutes to sign up
  • $0 minimum
    No Flourish fees ∫∫
  • Unlimited, same-day transfers|
  • Support for individual, joint, revocable trust, and business accounts
Client and advisor having a conversation

New to Flourish?
Get started in 3 easy steps

1

Activate your Flourish Advisor Account

  • Open the invitation email sent to your firm email address from support@flourish.com
  • Set login credentials (your username will be your firm email address)
  • Set up 2-factor authentication
2

Invite clients

  • We encourage every advisor to invite themselves as a personal client (using your personal email address) to see the client experience firsthand
  • Click Invite
    • Fill in your client’s first name, last name and email address
    • Optional: add a household partner by clicking + Add household partner
  • Click Continue and choose Invite Only or Prefill Application
    • Invite Only will send your client an invitation to fill out an application for Flourish Cash
    • Prefill Application allows you to start the application process on behalf of your client before sending them an invitation to review and submit the application. Fill out as much or as little of the application as you’d like.
  • Learn how to start the cash conversation with clients
3

Explore resources

  • Navigate to the Resources tab within the Flourish portal
  • Download client factsheets, marketing templates, and more

Advisor resources

QUICK LINKS

SUPPORT

Support Desk
Call (833) 808-5700
Email support@flourish.com
Monday – Friday 9 AM – 5 PM ET

Advisor Relationship Management
Email advisor@flourish.com


Client Factsheet

A fact sheet for both individual and business clients.

Operations & Security Guide

An overview of security and FDIC insurance for clients.

Marketing Templates

For emails, newsletters or blog posts introducing Flourish Cash.

Advisor Factsheet

An overview of Flourish Cash for advisors.

Business Account Opening Guide

An overview of information needed to open a business account.

Comparing cash instruments

Cash Instruments

How Flourish Cash compares to custodial cash instruments.

Insights Articles 

how-to-start-cash-convo

How to start the cash conversation

A step-by-step guide to successfully rolling out a cash-management solution to current, new, and prospective clients.

cash-awakening-webinar-1

Watch the Cash Awakening webinar

Exploring the CIO perspective on how Flourish Cash works along money market funds, Treasurys, and other cash equivalents in the advisor toolkit.

benefits-of-business-accts

The benefits of business accounts

Small businesses and nonprofits are often underserved when it comes to options for managing their cash reserves – creating an opportunity for advisors.

seven-steps-to-successful

Seven steps to a successful rollout

We share a seven step process for RIAs to get started with Flourish Cash.

flourish-cash-business-model

The Flourish Cash business model

Understanding the difference between the rates that Flourish Cash offers and the rates offered by banks.

bank-due-diligence

Our bank due diligence process

An overview of the Flourish Cash Program Bank Network and our bank due diligence and risk monitoring process.

Case Studies

Interested in learning how other firms have found success with Flourish Cash? From multi-billion dollar RIAs like Buckingham Strategic Wealth to boutique firms like RoseRock, our case studies give you a look at Flourish Cash in action.±

Buckingham Strategic Wealth

How Buckingham delivers better financial planning with Flourish Cash

Halbert Hargrove

How Halbert Hargrove has helped clients earn more on $100M+ in cash

Thomas Doll

How Thomas Doll offers clients more with business accounts

RoseRock Wealth Management

How RoseRock relies on technology solutions to efficiently serve clients

Frequently Asked Questions

How does Flourish Cash make money?

How often does your rate change?

How is Flourish able to pay great rates?

What does Flourish invest in?

How does Flourish Cash compare to other cash instruments?

What is the Program Bank due diligence process?

Who are your Program Banks?

How long do transfers take?

Is there a minimum to use Flourish?

What can an advisor do on behalf of clients?

Can I initiate transfers to and from brokerage accounts?

As an advisor, can I set up a Flourish Cash account for myself?

How can I turn off visibility into my own personal accounts?

Flourish Cash shown on a laptop and phone

Get Started with Flourish


Flourish is an online platform through which investors can access financial services and products. Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC and to Flourish Insurance Agency LLC, and, where applicable, Flourish Financial LLC. Flourish Insurance Agency operates in its capacity as a licensed insurance producer with offices in Jersey City, New Jersey, and does business in California under the name Flourish Digital Insurance Agency, providing insurance services related to such platform. Variable annuities, defined in this context to include Registered Index-Linked Annuities (“RILAs”), are offered through Flourish Financial LLC. Annuities shown on the platform are sold through Flourish Annuities, and are issued by one or more licensed insurance companies. The Flourish entities mentioned above are affiliates. Flourish Cash and Flourish Annuities accounts are separate accounts and only assets in Flourish Cash accounts may be eligible for protection by the FDIC or SIPC. Please review the Legal section of our website, and the disclosures provided with each Flourish service or product for further information. If you were introduced or invited to Flourish by an investment advisor or other third party, please be aware that, unless otherwise disclosed to you, they are not affiliated with any Flourish entity. The role of the investment advisor or other firm that invited you to Flourish may vary between different Flourish services and products, as further described in your terms of service. © 2025 Flourish. All rights reserved.

† A Flourish Cash account is a brokerage account offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party Program Banks that have agreed to accept deposits from customers of Flourish Financial LLC. The accounts at Program Banks will pay a variable rate of interest.

≈ Assets include Flourish Cash client cash balances held with the Flourish Cash Program Banks as of 01/06/2025.

Δ An advisors' ability to view client account information is subject to applicable privacy laws and clients' consent to such sharing.

Ω The cash balance in a Flourish Cash account that is swept to one or more Program Banks is eligible for FDIC insurance, subject to FDIC rules, including aggregate insurance coverage limits. FDIC insurance will not be provided until funds arrive at the Program Bank. There are currently at least 24 Program Banks available to accept deposits for business Flourish Cash accounts and personal Flourish Cash accounts, and we are not obligated to allocate customer funds across more than this number of Program Banks if there is a greater number of banks in the program. Customers are generally eligible for FDIC insurance coverage of $250,000 per customer, per Program Bank, for each account ownership category. Thus, business customers are eligible for up to $6,000,000 of FDIC insurance and personal customers are eligible for (i) up to $6,000,000 of FDIC insurance for an individual account or revocable living trust account and (ii) up to $12,000,000 of FDIC insurance for a joint account with two owners or joint revocable living trust(s). The total FDIC coverage for a two-person household is calculated assuming that each household member has an individual account and that both household members share a joint account. If the number of Program Banks decreases for a customer (for instance, because a customer chooses to exclude Program Banks from receiving their deposits), the amount of FDIC insurance through Flourish Cash could be lower. Typically, all of a customer’s deposits at a Program Bank in the same ownership category (including deposits held outside Flourish Cash or held through multiple Flourish Cash accounts with the same ownership category) count toward the FDIC insurance limit for deposits at that Program Bank. Customers are responsible for monitoring whether they maintain deposits at a Program Bank outside of Flourish Cash and should consider choosing to exclude that Program Bank from receiving their deposits to avoid exceeding FDIC insurance limits. Although Flourish Cash is offered through a brokerage account and cash held in brokerage accounts often has the benefit of SIPC protection, until such time as we offer securities products, customers likely will not have the benefit of SIPC protection. SIPC protection is not available for cash held at the Program Banks. Our current Program Banks can be found here. For additional information regarding FDIC coverage, visit https://fdic.gov/.

∫∫ Advisory firms may charge fees that are collected from Flourish accounts. Speak with your advisory firm for more information. Wire fees may apply.

± This feedback may not be representative of the experience of other customers, and is not a guarantee of future performance or success.

| For transfer requests submitted by the applicable deadline, funds will generally be transferred to or from the requested external account by the same or next business day, except for requests submitted on the weekend or on a holiday, which should be completed by the following business day. In some circumstances, transfers may take longer to complete, as further described in your Account Agreement. For withdrawal requests, fund availability is subject to the processing timeline of the receiving financial institution and may not be displayed or available until the end of the financial institution's business day.