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Enhancements to the Flourish x eMoney cash optimization integration

March 31, 2026

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We're excited to announce a critical enhancement to the Flourish x eMoney invitation cash optimization integration. Advisors using the integration now have the benefit of automapped data through our existing eMoney data connection. This is a significant enhancement to an integration that is already designed to help you save time and identify actionable opportunities with your clients.

Reducing operational friction

Previously, when advisors invited clients to Flourish Cash through the eMoney cash optimization integration, they still needed to manually link accounts after a client accepted the invitation. With account automapping, we've eliminated that step. Clients invited to Flourish directly through eMoney will now have their accounts linked automatically. Advisors who invite clients through their Flourish account will still need to manually link client accounts.

By eliminating manual data entry, we’re helping to reduce operational friction. Automapping ensures that client accounts are automatically connected, without the advisor needing to manually link accounts.

A more complete financial picture

This update enhances our suite of existing integration features, including:

  • Bulk invitations: Review cash opportunities across your entire book and invite multiple clients at once

  • Unified reporting: View Flourish Cash balances directly within eMoney for a holistic view of client cash assets, as well as optimization opportunities

  • Client discovery: Visibility into liquidity events like business sales or inheritances

Please note: If you are an existing advisor that has not authorized a Flourish advisor to eMoney connection prior to this enhancement launch, you will need to turn the Flourish integration off and back on again for the automapping to work. If you already have a Flourish advisor to eMoney connection, no additional action is required. 

To learn more about the new account automapping feature and to easily get started, view our detailed integration guide or reach out to advisors@flourish.com.

About Flourish

Flourish builds technology that empowers financial advisors, improves financial lives and retirement outcomes, and delivers new and innovative investment options to advisors. Today, the Flourish platform is used by more than 1,100 wealth management firms representing more than $2.6 trillion in assets under management. Flourish is wholly-owned by MassMutual. For more information, visit www.flourish.com.

Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Annuities refers to the annuity platform operated by Flourish Technologies LLC and to Flourish Insurance Agency LLC (doing business in California under the name Flourish Digital Insurance Agency), and, where applicable, Flourish Financial LLC. Flourish Lending is offered by SoraFinance, Inc. (d/b/a Flourish Lending), a licensed mortgage broker (NMLS #2355841). SoraFinance, Inc. is not a lender. To verify SoraFinance, Inc., visit NMLS Consumer Access. The Flourish entities mentioned above are all wholly-owned subsidiaries of Flourish Holding Company LLC. Please review the Legal section of our website for more information and account terms. The role of the investment advisor or other firm that invited you to Flourish may vary between different Flourish services and products, as further described in your terms of service. © 2026 Flourish. All rights reserved.