Enhancing the advisor experience: An overview of platform updates
Last updated: December 3, 2024
Estimated reading time: 3 minutes
This fall, Flourish is releasing a number of exciting platform updates that aim to further improve the advisor experience and support advisors' ability to more easily serve their clients. We will add information to this page as updates are released. Click a link below to jump to the description.
Client list
Client activity overview
Beneficiaries tab
Client list
Through the new 'Client' page, advisors can now access an improved client list that shows advisors next steps they can take to support clients. Updates include:
- Refined client statuses to see where your clients are in the invitation and application process, helping you know whether you need to finish an application or remind a client to accept their invitation
- More filter options to find the clients you're looking for
- Improved user interface
- Faster page loading time
Client activity overview
Advisors now have visibility into client account-level activity and transaction details.∆ Advisors can view details of Flourish Cash† accounts at the household level by starting on the "Clients" tab and clicking "Manage" under a household.
Additionally, advisors can dive into the details of a specific client account by clicking "View." This leads to the new "Activity" tab where you can see an overview of recent account activity, including manual transfers, interest earned, pending transfers, and automated transfers – both recurring transfers and SmartBalance transfers.
Beneficiaries tab
Advisors can easily access beneficiary information for client Flourish Cash accounts by selecting the 'Beneficiaries' tab on the household overview page. Once selected, advisors can view beneficiary information, including name, allocation amount, and date last updated.
About Flourish
Flourish builds technology that empowers financial advisors, improves financial lives and retirement outcomes, and delivers new and innovative investment options to advisors. Today, the Flourish platform is used by more than 900 wealth management firms representing more than $1.5 trillion in assets under management. Flourish is wholly-owned by MassMutual. For more information, visit www.flourish.com.