November 12, 2026
Estimated reading time: 4 minutes
HELOCs through Flourish Lending give advisors another solution to help clients access home equity for major purchases, unexpected expenses, and short-term liquidity needs
Exclusive cash bonus: For a limited time, clients can receive a cash bonus equal to 0.75% of their approved line of credit when they secure a HELOC through Flourish Lending.1
When we launched Flourish Lending◊ in March, one of the most common questions we heard from advisors was: What about HELOCs?
It's easy to understand why. A client wants to buy a new home before selling their current one. A small business owner needs funds for an unexpected opportunity. Another client has a sudden major expense coming up but doesn't want to sell investments or give up a favorable mortgage rate. These are significant financial decisions, and advisors should be part of the conversation.
We're excited to introduce home equity lines of credit (HELOCs) through Flourish Lending, expanding how advisors can help clients navigate important financial decisions. This solution is best suited for clients who need fast access to funds, seek higher limits than many banks or credit unions provide, or have a complex borrowing situation.
Instead of turning to the traditional options of selling investments, refinancing an existing mortgage, or referring clients to a bank, advisors now have a new avenue to help clients secure significant capital.
HELOCs are now available to an initial group of advisory firms and their clients, with access expanding to additional firms over the coming weeks. Advisors can access HELOCs directly in the Flourish platform. Don’t see HELOCs on the platform yet? If you have a client with a borrowing need, email lending@flourish.com to request access for your firm.
Homeowners are increasingly tapping into their home equity. According to the June 2026 ICE Mortgage Monitor, home equity withdrawals reached their highest first-quarter level since 2021. More than half (54%) of equity extraction in Q1 came through second liens, such as HELOCs.2 For many homeowners, a HELOC provides a way to access the equity they've built without refinancing their existing mortgage. But the decision goes beyond how to borrow. Whether clients use home equity, borrow against their investment portfolios, or use other sources of liquidity can have implications for their cash flow, investments, and long-term financial goals.
These decisions shouldn't happen in isolation from the broader financial plan. And that's where advisors have an important role to play.
Be there for more of life's financial moments. From bridge financing for a property purchase to a business capital call or unexpected expense, HELOCs give advisors another way to help existing clients, engage prospects, and build relationships with the next generation.
Deliver a private-bank-like experience. Advisors can help clients explore their options and stay connected throughout the process. A streamlined digital experience, combined with dedicated Flourish Lending loan officers, makes it easier to move from an initial estimate to closing.
Help clients preserve invested assets. When clients need funds for a short-term expense, a HELOC offers an alternative to selling assets or leveraging the portfolio, potentially helping them maintain their positions and avoid realizing capital gains.
Flourish Lending combines flexible borrowing options with speed and white-glove service, giving advisors another way to help clients access home equity.
The experience is straightforward for advisors and clients alike. Advisors can initiate an estimate for their clients through Flourish, or clients can start one on their own. When they’re ready to apply, licensed Flourish Lending loan officers are available to support them through closing.
While a HELOC offers strategic flexibility for large, time-sensitive funding needs, it isn't the right solution for every borrowing need. The amount a client needs, how long they'll need it, and what other borrowing options are available all matter. That's where the advisor's understanding of the client's financial picture becomes especially valuable. Here are three questions worth considering together.
How much liquidity does the client need, and how soon?
Some HELOCs require a minimum initial draw, making them more appropriate for an identified borrowing need than for a line left unused indefinitely. HELOCs through Flourish Lending offer lines of credit up to $750,000, higher than many banks and credit unions provide, and funding can happen in as few as 5 days. With a minimum initial draw of 75%, they can be a good option for a sizable, near-term borrowing need.
How long will the client need the funds?
Interest-only payments can help manage monthly cash flow during the initial draw period, but the repayment structure matters. With Flourish Lending, the initial three-year interest-only period is followed by 17 years of principal and interest payments. Clients with a shorter-term need, such as funding a capital call, may benefit from lower monthly payments during the draw period and plan to repay before principal and interest payments begin. With no prepayment penalty, clients can repay whenever their funds become available.
What property will secure the loan?
HELOC eligibility and borrowing capacity depend partly on the property. Flourish Lending supports multiple eligible property types, including primary residences, second homes, investment properties, and properties held in a revocable trust, with terms and combined loan-to-value limits varying by property type and location. That flexibility matters, since many HELOC providers lend only on primary residences. That can leave clients with significant equity in other properties without a straightforward way to access it.
Don't wait for clients to bring up their borrowing needs. By making HELOCs through Flourish Lending part of your regular client conversations, you can help ensure you're top of mind when a major purchase, unexpected expense, or need for short-term funds arises. When those moments come, you'll be ready to help clients explore their options and make borrowing decisions in the context of their broader financial plan.
With HELOCs now available through Flourish Lending, you have a way to help clients navigate these moments with access to competitive borrowing options, a streamlined experience, and the guidance of dedicated loan officers.
Log in to Flourish to see available lending solutions and initiate an estimate if HELOCs are enabled for your firm.
For questions about the offering or availability, contact lending@flourish.com.
Flourish is an online platform through which investors can access financial services and products. Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Lending is offered by SoraFinance, Inc. (d/b/a Flourish Lending), a licensed mortgage broker (NMLS #2355841). SoraFinance, Inc. is not a lender. To verify SoraFinance, Inc., visit NMLS Consumer Access. The Flourish entities mentioned above are all wholly-owned subsidiaries of Flourish Holding Company LLC. Please review the Legal section of our website for more information and account terms. The role of the investment advisor or other firm that invited you to Flourish may vary between different Flourish services and products, as further described in your terms of service. © 2026 Flourish. All rights reserved.
◊ Flourish Lending is a suite of products and services offered through SoraFinance, Inc., a licensed mortgage broker (NMLS #2355841) doing business as Flourish Lending. SoraFinance, Inc. is not a lender or a creditor. Loans are made solely by third-party providers. Flourish Lending is not available in all states; view the list of states in which Flourish Lending is available. Equal Housing Opportunity. To verify SoraFinance, Inc., visit NMLS Consumer Access. Registered Office: 910 S Pearl Expressway, Dallas, TX 75201.
† A Flourish Cash account is a brokerage account offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party Program Banks that have agreed to accept deposits from customers of Flourish Financial LLC. The accounts at Program Banks will pay a variable rate of interest.
1 Subject to credit approval and eligibility. The cash bonus equals 0.75% of your approved line of credit amount, up to a maximum bonus of $5,625, and is deposited into an eligible Flourish Cash account. To qualify, you must generate a prequalification offer while the promotion is active, your HELOC must be approved and funded, and you must hold or open an eligible Flourish Cash account within 30 days of funding. Bonuses are paid within 30 days of funding or account opening, whichever is later. HELOCs that are rescinded or do not fund do not qualify. Terms are subject to change and this promotion may end at any time. See full promotional terms and conditions.
2 Intercontinental Exchange. "ICE Mortgage Monitor: Home Equity Withdrawals Reach Highest First-Quarter Level Since 2021." Intercontinental Exchange Press Releases. June 8, 2026.
5 Variable-rate HELOC example: Variable APR: 7.60% | Maximum APR: 18.00%. Origination fee: 2.39% of the credit line ($4,780) | Other fees to open the line: $528.70. Annual fee: $50.00. 3-year interest-only draw period, followed by a 17-year repayment period of principal and interest payments (12-year repayment period in Tennessee). Payments will increase when the repayment period begins.
Sample terms for illustration only; your terms may differ. Terms as of 11/06/2026, based on a Virginia primary occupancy, second-lien line of $200,000 with a $200,000 initial draw at closing, CLTV of 42% or less, a credit score of 826 or higher, and a home improvement. The sample APR equals the Wall Street Journal Prime Rate (7.00% as of 09/17/2026) plus a 0.60% margin. The APR is variable and will change with the Prime Rate. Your margin will depend on credit score, CLTV, occupancy, line amount, loan purpose, and property location. Origination fees range from 0.00% to 2.39% of the credit line. Other fees to open the line will vary depending on property location, line amount, and other factors.