Flourish

Fireside reading for financial advisors 2024


December 30, 2024

Estimated reading time: 2 minutes

 


We hope that the end of the year finds you sitting by the fire – or pool – with time to relax and reflect on the past year. To prompt your reflections and help fuel your inspiration for the coming year, we’ve gathered a list of recommended reading from the Flourish library. 

Case studies: Finding success with Flourish Cash†

From multi-billion dollar RIAs like Buckingham to boutique firms like RoseRock, our growing collection of case studies gives you a look at Flourish Cash in action. In these case studies, we share how firms:±

Cash matters: The enduring benefits of a cash solution

The steady stream of rate increases and bank instability in 2023 made cash a hot topic. Yet, even with decreasing interest rates, clients have become far more aware of this piece of the personal financial puzzle.

In our two-part series, we looked at why cash still matters to clients and how advisors who support them with a high-yield cash solution can provide both immediate and long-term benefits. 

Behavioral finance: Cash is more than a number

Earlier this year, we put a spotlight on behavioral finance, a growing field that explores the psychological factors and biases that influence financial decision making. 

We looked at the intersection of behavioral finance and cash, followed by an interview with Flourish CEO Max Lane about how understanding this field can help advisors add value.

We concluded the series with an interview with Orion's Chief Behavioral Officer, Dr. Daniel Crosby, a psychologist and behavioral finance expert who helps organizations understand the intersection of minds and markets. 

Research: Advisor perceptions on held-away cash 

Our research conducted in partnership with Wealth Management IQ resulted in Client Cash: Mapping an Unexplored Opportunity, a report that looks at advisor perceptions around clients’ held-away cash and attitudes around cash management needs. The key findings reveal that clients' cash holding are vastly underestimated and that there is an opportunity for advisors to address client needs – helping their firm become more competitive in the process.

Words from the wise: Speaker Series + Advisor Spotlight

We had the opportunity to connect with industry leaders who shared their experiences and insights through the Speakers Series. Orion's Chief Behavioral Officer Dr. Daniel Crosby spoke to us about how behavioral finance explores the psychological biases that drive human behavior and influence financial decision making. Callie Cox, Chief Market Strategist at Ritholtz Wealth Management, shared how her work connects the dots between market moves and client portfolios. 

Be sure not to miss past conversations with personal finance expert Farnoosh Torabi and award-winning Business Analyst for CBS News Jill Schlesinger.

Our Advisor Spotlight series focuses on the journeys and experience of financial advisors and experts that partner with Flourish. We kicked off the series last December with Kaitlyn Carlson, Founder and CEO of Theory Planning Partners continued with Curt Stowers, co-founder of F5 Financial Planning, and concluded with an interview with advisor coach Stephanie Bogan.± 

Flourish Annuities:* Explore fixed income solutions

Whether you're new to the world of annuities or just want to brush up on how they can support clients today, our collection of resources shares information such as the MYGA investment case, key benefits, four client profiles, and more. With MYGAs currently yielding a significant premium over many fixed income instruments, such as CDs,1 used by RIAs today, these resources are a starting point to explore how advisors can bring new solutions to client portfolios. 

About Flourish

Flourish builds technology that empowers financial advisors, improves financial lives and retirement outcomes, and delivers new and innovative investment options to advisors. Today, the Flourish platform is used by more than 900 wealth management firms representing more than $1.5 trillion in assets under management. Flourish is wholly-owned by Massachusetts Mutual Life Insurance Company (MassMutual). For more information, visit www.flourish.com.

 

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Flourish is an online platform through which investors can access financial services and products. Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC, where applicable, and to Flourish Insurance Agency LLC in its capacity as a licensed insurance producer providing insurance services related to such platform. Flourish Insurance Agency LLC does business in California under the name Flourish Digital Insurance Agency. An annuity is an insurance contract. Annuities shown on the platform are sold through Flourish Insurance Agency LLC, a licensed insurance producer, with offices in Jersey City, New Jersey, and are issued by one or more approved licensed life insurance companies. The Flourish entities mentioned above are affiliates. Flourish Cash and Flourish Annuities accounts are separate accounts and only assets in Flourish Cash accounts may be eligible for protection by the FDIC or SIPC. Please review the Legal section of our website, and the disclosures provided with each Flourish service or product, for further information. If you were introduced or invited to Flourish by an investment advisor or other third party, please be aware that, unless otherwise disclosed to you, they are not affiliated with any Flourish entity. The role of the investment advisor or other firm that invited you to Flourish may vary between different Flourish services and products, as further described in your terms of service. © 2024 Flourish. All rights reserved.

† A Flourish Cash account is a brokerage account offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party Program Banks that have agreed to accept deposits from customers of Flourish Financial LLC. The accounts at Program Banks will pay a variable rate of interest.

± This feedback may not be representative of the experience of other customers, and is not a guarantee of future performance or success. 

* Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC, where applicable, and to Flourish Insurance Agency LLC in its capacity as a licensed insurance producer providing insurance services related to such platform, and where applicable, the individual annuity contracts intended to be purchased by individual clients of registered investment advisors ('RIAs'). Flourish Insurance Agency LLC does business in California under the name Flourish Digital Insurance Agency.

An annuity is an insurance contract. Annuities shown on the platform are sold through Flourish Insurance Agency LLC, with offices in Jersey City, New Jersey, a licensed insurance producer, and are issued by one or more approved licensed life insurance companies. The issuing insurance company, not any Flourish company, is solely responsible for its own financial and contractual obligations. All benefits and guarantees of the annuity contract are subject to the claims paying ability of the issuing insurance company. This is not a proposal or a solicitation to purchase insurance. Flourish Annuities is not available to New York residents.

1 CDs and fixed annuities have different objectives, risk tolerance levels and time horizons. For example, CDs are insured by the Federal Deposit Insurance Corporation (FDIC), while fixed annuities are not. Consumers should consult with their financial professional or agent to see which financial products may be best for their individual circumstances.